how do I create my first campaign?

navigate to the campaigns page and click 'create campaign'. choose your objective type (venue booking, product promotion, or custom outreach), fill in the details, discover contacts, and activate. iris drafts personalized messages for each contact using AI.

how does contact discovery work?

iris uses Google Maps, web scraping, and social media to find leads based on your criteria. specify your target location, business type, and filters, and iris finds relevant contacts with emails and social handles for your campaigns.

how do I connect my social accounts?

go to settings and click 'connected accounts'. you can link Twitter and Instagram via OAuth. once connected, iris can send DMs and track conversations across all channels.

what are objective types?

campaigns are driven by objectives: 'book DJ gigs' and 'host events' for venue outreach, 'promote a product' for AI-analyzed product marketing with auto-generated target profiles, and 'custom outreach' for your own criteria. iris infers the right objective from your goal description in chat — you don't pick it manually.

how does AI message generation work?

when you activate a campaign, iris uses Claude to draft personalized emails for each contact. it considers the contact's business, your campaign objective, and any product analysis to write relevant outreach. you review and approve drafts before they're sent.

can I customize email templates?

yes. use variables like {{business_name}} and {{contact_name}} to personalize. you can also let the AI generate templates based on your campaign objective and target audience.

how do I import existing contacts?

go to contacts and click 'import'. upload a CSV with columns for business name, email, phone, website, Instagram, and address. download the template first to get the correct format.

what data sources does discovery use?

iris discovers contacts via Google Maps (location-based business search), social media platforms (Instagram, Twitter), and web scraping. each source returns different data — Maps gives addresses and phone numbers, social gives handles and follower counts.

what channels does iris support?

email (via SendGrid), Instagram DMs, and Twitter DMs. each channel has its own adapter for formatting, rate limits, and delivery tracking. the orchestrator picks the best channel per contact based on available handles.

what happens when someone replies?

replies are tracked in the unified inbox. email replies come through SendGrid inbound webhooks, Twitter and Instagram DMs come through platform webhooks. AI can help draft responses, which you review before sending.

what is the email sending limit?

message limits are per campaign, not global. starter: 360 messages per campaign, pro: 480, premium: 720. each campaign's cap scales with its contact size (12× contacts) to cover initial outreach plus follow-ups across email, instagram, and twitter. the number of campaigns you can create per billing period determines total capacity.

what plans are available?

iris offers starter, pro, and premium plans with monthly and yearly billing. each plan caps the number of campaigns and the size of each campaign (contacts and messages); AI drafting and response analysis are bundled in. see the pricing page for current rates.

how do I upgrade or cancel?

go to settings > billing to manage your subscription. you can upgrade, downgrade, or cancel anytime. cancellations take effect at the end of your current billing period.

does iris have an API?

yes. iris has a REST API at api.iris-ai.dev with 80+ endpoints covering campaigns, contacts, conversations, messages, discovery, AI, analytics, billing, and webhooks. authenticate with API keys (is_live_...) or agent payment protocols (x402, MPP).

how do I get an API key?

go to settings > API keys and click 'generate key'. choose the scopes you need (campaigns:read, contacts:write, etc.) and set an expiration. the raw key is only shown once — save it securely.

what are x402 and MPP?

x402 and MPP are agent payment protocols that let AI agents use the iris API without an API key. x402 agents pay per-campaign ($2.25). MPP agents buy credit packs (5 for $12.00). each campaign credit unlocks the starter envelope: 30 contacts and 360 messages, with AI drafting bundled in. credits never expire and are refunded if campaign creation fails.

how do I track campaign performance via API?

the analytics endpoints provide open rates, click rates, response rates, and conversions. filter by date range and campaign. webhook subscriptions can push events to your server in real-time.

channels

email

personalized outbound and reply tracking from your verified domain.

iris drafts a one-to-one email for each contact, sends from your verified sender domain, and routes every reply back into a unified inbox alongside Instagram and Twitter conversations.

channel

pacing

humanized

best for

cold outreach, warm follow-ups

account connection

domain DNS

features

AI-drafted per contact

every email starts from the contact's profile, the campaign objective, and your brand voice — no merge tokens, no template blast.

reply, open, and click tracking

iris records delivery, opens, clicks, replies, bounces, and unsubscribes so you can see who engaged and who didn't.

inbound reply threading

replies attach to the originating conversation automatically, so the inbox stays threaded across long exchanges.

approval workflow

every drafted message lands in a review queue. approve as-is, edit inline, or regenerate before anything leaves your domain.

unsubscribe-compliant

a per-contact unsubscribe link is embedded in every send. one click stops all future outreach automatically.

how it works

verify your sender domain

add the DNS records for your domain so emails send from your address with proper authentication. iris walks you through the steps in settings.

create a campaign

pick an objective (book DJ gigs, host events, promote a product, or custom outreach), select target contacts, and activate.

review the drafts

iris drafts a personal email for each contact and queues them for review. edit anything that doesn't sound like you.

approve and send

approved drafts go out with humanized pacing. replies show up in the unified inbox.

tips for email

keep subject lines under 50 characters — short subjects survive mobile preview clipping
personalize beyond the name field — referencing recent activity or specific work outperforms generic openers
send during business hours in the recipient's timezone — staggered delivery feels hand-typed
cap follow-ups so you don't burn the relationship — two well-spaced touches beat five rapid-fire ones

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