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product updates, guides, and insights
introducing iris - the AI messenger for outbound
iris finds the right contacts, drafts a personal message for every one, and routes replies across email, Instagram, and Twitter into a single inbox.
why personalization beats templates - even when the template is good
merge tokens fool no one. the math on why one-to-one drafts outperform variant templates, and how iris closes the gap.
the unified inbox - email, Instagram, and Twitter in one thread
why running outreach across three channels falls apart without conversation threading, and how iris keeps everything in one view.
how iris finds the right contacts
discovery isn't a list - it's a search. how iris turns a campaign objective into target profiles, search queries, and enriched contact rows.
what actually makes a cold email get a reply
five things that move reply rate, ranked by how much. and three things people obsess over that don't.
agent payments - per-campaign pricing for AI agents
iris is callable as an API. AI agents pay per campaign with USDC (x402) or Stripe credits (MPP), so they only pay for what they use.
objective-driven campaigns - what the wizard actually does
book DJ gigs, host events, promote a product, or define custom outreach. each objective changes how iris discovers, drafts, and paces.
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