objective-driven campaigns - what the wizard actually does

a "cold email tool" with one workflow has to flatten every campaign into the same shape - list in, blast out. but a DJ pitching venues is doing a different thing than a SaaS founder pitching a product, and they need different drafts, different lists, and different follow-up cadences.

iris builds the campaign around what you're trying to achieve. the wizard's middle steps change based on the objective you pick.

• book DJ gigs. discovery targets venues that book live music. drafts open with a specific reference to the venue's recent calendar. iris suggests Instagram + email as primary channels, Twitter as fallback.
• host events. discovery targets venues with private spaces or hosting programs. drafts emphasize fit with the venue's audience. follow-up cadence is patient - bookings have long lead times.
• promote a product. drop in your product URL or description; iris analyzes it, generates target profiles (creators, B2B, agencies, etc.), and discovers contacts that fit each profile. drafts lead with how the product fits the recipient's work, not with a feature list.
• custom outreach. if your objective doesn't fit the three above, write your own brief. you control discovery keywords, draft tone, and channel mix.

the objective changes three things inside the campaign:

• discovery query. different objectives query different sources with different filters. venue objectives lean on Google Maps; product promotion leans on Instagram and Twitter.
• draft prompt. the AI brief is different per objective - tone, opener, and CTA all shift.
• channel selection. some objectives default to email-first, others to DM-first. you can override before activating.

pick an objective, fill in two or three fields, hit activate. iris does discovery, drafts every message, and queues them for review. the getting started guide walks through the venue-DJ flow as a worked example.