the problem with outbound today
sales tools generate 50,000 emails an hour. all of them feel like they were generated by a tool that sends 50,000 emails an hour. open rates collapse, reply rates collapse, and the only thing scaling is the spam filter.
the answer isn't more volume. the answer is messages that read like a person wrote them - because someone, or something, actually thought about who they were sending to.
what iris does
iris is built around four things, and only four things:
- find the right contacts. describe who you want to reach. iris searches Google Maps, Instagram, and Twitter for people who fit, then enriches each profile with the context you need to write a real message.
- draft a personal message for each one. not a template with merge tokens. iris reads the contact's profile, your campaign objective, and your brand voice, then writes a one-to-one message - different for every contact.
- send across email, Instagram, and Twitter. iris formats per channel (short and lowercase for DMs, longer for email) and paces sends so they feel hand-typed, not blasted.
- thread every reply into one inbox. a reply on Instagram, an email back, and a Twitter DM all attach to the same conversation. you respond once; iris drafts the follow-up.
who it's for
iris is built for founders, sales teams, DJs booking gigs, agencies running outreach for clients, and anyone whose growth depends on a real conversation with the right person.
if you've ever stared at a 1,000-row contact list and known that a great message to 50 of them would beat a mediocre message to all 1,000, iris is for you.
get started
sign up free at iris-ai.dev - no credit card, one campaign on the free tier. follow the getting started guide to ship your first outreach in under ten minutes.